We are “Hoodie Persona” a Canadian student-run JA company with a mission of empowering self-expression through comfortable, trendy, and sustainable designs. We believe a hoodie is more than just an appeal- it’s a canvas for individuality and a source of comfort. We aim to inspire confidence and aesthetics through quality and design. We bring back to our community by donating 10% of our profit to Boys and Girls Club of America, being passionate about making a difference for youth, from youth.